Pricing

One setup fee. One monthly. Less when you bundle.

Every service is a monthly subscription. Most have a one-time setup.

Buy one service and pay the standalone monthly. Add a second and each service with a bundled price drops to it. No project fees, no hourly, one invoice.

Priced services

Three numbers for each: monthly on its own, monthly when bundled, and the one-time setup.

Most clients start here

AI Receptionist

Every call answered, 24/7

$149/mo

  • When bundled $99/mo
  • One-time setup $499

Answers calls, books appointments on your live calendar, takes messages, captures leads, and transfers by intent. Setup builds the whole thing: your number, forwarding, rules, services, support info, and Google Calendar.

See the service

Website with Booking

Built, hosted, and kept current

$199/mo

  • When bundled $149/mo
  • One-time setup $1,499 starting at, quoted by scope

A modern site wired into the receptionist, booking, and lead capture. SEO, AEO, AIO, and GEO are set up at launch. The monthly covers hosting, maintenance, ongoing changes, and your Website Care report. Ongoing optimization is Search & AI Care, $149 a month.

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AI Social Media

A month of posts, planned and published

$299/mo

  • When bundled $199/mo
  • One-time setup $299

Content pillars, weekly slots, AI-written captions with images, an approval queue, scheduling, and analytics. Setup covers pillars, slots, brand voice, and connecting your accounts.

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AI Social Media + Manager

Same system, with a person watching it

$399/mo

  • When bundled $299/mo
  • One-time setup $299

Everything in AI Social Media plus a Throughway social media manager who oversees posts, reviews what goes out, and keeps the plan on track.

See the service

CRM

Leads, deals, and follow-ups in one place

$49/mo

  • When bundled Free
  • One-time setup None

Contacts and a deals pipeline, quotes sent and accepted online, and an activity timeline across calls, email, and web. Every call, email, and form feeds it.

Book a free call

Scheduling & Calendar

Booking pages and shared calendars

$49/mo

  • When bundled Free
  • One-time setup None

Online booking pages, a shared scheduling calendar, and appointment reminders, tied to the receptionist. Free when you run it with any other Throughway service.

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Review Requests

Ask every customer, every time

$49/mo

  • When bundled $49/mo
  • One-time setup None

Every completed appointment sends your customer a link to rate the visit. High ratings go on to your Google review page. Low ratings come to you privately.

See the service

Blog Engine Coming soon

A post a week, hands-off

$49/mo

  • When bundled $49/mo
  • One-time setup $49

SEO-optimized blog posts written, scheduled, and published to your site.

See the service

Google Business Profile

Your Google listing, kept current

$49/mo

  • When bundled $49/mo
  • One-time setup $49

Ongoing management of your Google listing: posts, reviews, and accurate details for local search.

See the service

AI Sales Caller Coming soon

Your warm leads, called fast

$299/mo

  • When bundled $299/mo
  • One-time setup $499

Calls your warm leads, books appointments, and sends follow-up texts and emails. Warm leads only, never cold calling.

See the service

Bookkeeper Coming soon

Your books, kept current

$299/mo

  • When bundled $299/mo
  • One-time setup $249

Sorts every transaction, with monthly reports and a quarterly accountant package. It does not replace your accountant.

See the service

"When bundled" is the monthly price once you run two or more Throughway services. Setup is always one-time.

Search & AI Care is the add-on for websites we build: ongoing SEO, AEO, AIO, and GEO optimization, so customers find you in search and in AI answers. It is $149 a month with no setup fee. It counts as a second service, so your website bills at its $149 bundled monthly.

Custom work and the Dashboard

Custom builds depend on the job, so we scope and price them after a short call. Same shape as everything else: a one-time setup, then a monthly fee.

Get a quote

How pricing works

  • One-time setup fee. Paid once. We build the integration, train the AI on your business, and connect your phone, calendar, and accounts.
  • Monthly fee from launch onward. We run it, monitor it, and update it. You get a working system, not a manual.
  • Bundled monthly. Run two or more services and each one with a bundled price bills at it. The CRM and Scheduling & Calendar are free when bundled.
  • A 12-month plan. Billed monthly.
  • One bill. Five services, one invoice, one point of contact.
FAQ

Common questions

What does "when bundled" mean?
It’s the monthly price of a service when you buy it together with at least one other Throughway service. Buy the AI Receptionist on its own and it’s $149 a month. Add the website, social media, or any other service and the receptionist drops to $99 a month. Some services keep the same price either way, and the CRM and Scheduling & Calendar are free when bundled.
Is the setup fee monthly or one-time?
One-time. You pay it once, at the start, and it covers building the service for your business: the integration, the training on your information, and the connections to your phone, calendar, and accounts. After that you pay the monthly fee only.
Why does the website say "starting at"?
Every website build is scoped on a short call. A five-page site for a single-location business starts at $1,499. More pages, integrations, or custom work are quoted before we start, and the $149 monthly doesn’t change.
Is ongoing SEO included with the website?
SEO, AEO, AIO, and GEO are set up when your site launches, and that’s part of the build. Ongoing optimization after launch is a separate service, Search & AI Care, at $149 a month with no setup fee. It’s only available on websites we build, and it counts as a second service, so your website bills at its $149 bundled monthly.
What about custom work?
Custom AI builds are the one thing we quote, because every job is different. We scope it on a short call and give you the exact number before anything starts. It’s still a one-time setup plus a monthly fee.
What is the commitment?
It’s a 12-month plan, billed monthly, with one invoice no matter how many services you run.
Can I add a service later and still get the bundled price?
Yes. The moment you have two or more services, each one with a bundled price bills at it from the next invoice. You don’t have to buy them together on day one.

Want the number for your business?

Book a free 30-minute call. Tell us how your operation runs and we'll lay out which services fit, what they cost bundled, and how fast they pay back.

Book a free call

Or call (707) 470-7227 · Or email hello@throughway.ai