When the menu doesn't fit, we build to spec.
Bespoke AI for the jobs nobody else has automated yet, plus white-label work for agencies that need a delivery team.
The eight services on the menu cover what most local businesses need. The ninth is for everything else. Special software you want AI to talk to, a workflow nobody's productized, or a partner agency that needs a back-shop they can resell.
What this actually does
We start with a scoping call. You tell us what you're trying to do, what tools you've got, and what the pain looks like. We come back inside a week with a written scope, a price, and a delivery timeline. Nothing starts until you've signed off on all three.
From there it depends on what you need. Sometimes it's a custom AI agent that lives inside your existing software (a practice management system, a field-service app, a niche CRM only your industry uses). Sometimes it's a workflow that spans five different tools and the only thing connecting them is a person copying and pasting. Sometimes it's white-label work for an agency that wants to offer "AI services" without hiring a delivery team. We've done all of it.
Every Custom build follows the same handle period the rest of our services use. Ninety days of close support after launch, monthly tuning calls forever, and the same Dashboard so you can see what the AI is doing.
What it does
- Scoping call up front. Free, no obligation, written quote inside a week.
- AI integrations to specialty software. PMs, EHRs, niche CRMs, field-service apps.
- Custom workflow automation. Multi-tool, multi-step, end-to-end.
- White-label delivery. For agencies and consultancies that need a back-shop.
- Bespoke voice and chat agents. Trained on your data, deployed in your channels.
- Industry-specific models. Tuned to terminology and workflow your business actually uses.
- Same Dashboard, same support. Custom builds plug into the standard reporting and tuning rhythm.
How custom pricing works
Always quoted, always monthly. Three steps.
- Step 1: Figure it out
- Plan it, write proposal. $2,500-$10,000 setup.
- Step 2: Build it
- Make it work, ship it. $5,000-$25,000 build fee.
- Step 3: Run it
- Keep it working every month. $1,500-$10,000/mo.
Final pricing depends on scope. We don't bill hourly and we don't surprise you. Once the proposal is signed, the price is the price.
Who it fits
- Operators with a workflow nobody on the menu has solved
- Agencies that want to resell AI services under their own brand
- Multi-location businesses with tooling the standard plans don't reach
- Anyone whose first conversation with us starts with "I know this is weird, but..."
What's included
- Discovery and scoping with a written quote
- Architecture, build, and deployment by the Throughway team
- Integrations to your existing tools and data
- 90-day handle period with weekly check-ins
- Monthly tuning calls after handle period closes
- Dashboard reporting on the custom workflow
What's not included
- Reselling other vendors' SaaS as a markup. We build, we don't resell.
- Anything we'd consider unethical or out-of-policy
- Open-ended retainers without a defined scope
If the menu fits, take the menu. If it doesn't, call us.
The eight productized services exist because most businesses need the same things. When yours doesn't, we'd rather have a real conversation than try to wedge you into a plan that doesn't work. Scoping calls are free and the quote is written.