Starter
Solo owners
$1,500 setup · $499/mo
For the one-person business. Receptionist that doesn't sleep, a real website with booking, and a review system that fills your Google page.
See what's includedThe AI your business has been promised, finally on a small-business budget.
Setup once. Runs forever. Monthly subscription.
Pick what you need from a simple menu. We build it, install it, and run it for you every month. No long contracts. No 40-page proposals. The same AI the big chains use, sized for the way you actually run.
Built by operators who run nine companies. Real software, real installs, real monthly support.
We work with
- Med spas
- Dental
- HVAC
- Auto repair
- Chiro & wellness
- Restaurants
Three ways to buy. All monthly.
Most AI agencies want you on a six-figure project that takes a year to ship and another year to pay back. We don't run that play.
Every Throughway service has the same shape. A small one-time setup. A monthly fee. We build it for you, install it on your stack, and run it.
Need one thing fixed? Pick a service. Want the whole stack handled? Pick a bundle. Run a specific kind of business and want a tuned playbook? Pick the industry workflows.
The menu
Nine services. Mix and match. Save with a bundle.
01
Receptionist
Answers calls, texts, and chats. Books appointments. Sends reminders.
From $299/mo
02
Daily Tasks
Personal AI assistant. Calendar, reminders, follow-ups, drafts.
$399/mo
03
Bookkeeper
Sorts your money. Monthly reports. Quarterly accountant package.
From $299/mo
04
Website
Up to 7 pages. Self-service booking widget. Hosting included.
$149/mo
05
Social Media
20 posts a month. Replies to comments. Three platforms.
$499/mo
06
Sales
Calls your warm leads. Books appointments. Sends follow-ups.
From $599/mo
07
Reputation
More 5-star Google reviews. Catches angry customers privately first.
$199/mo
08
Dashboard
One screen for everything. Calls, bookings, reviews, reports.
Free
09
Custom
Anything special that isn't on the menu. Always quoted, always monthly.
Quoted
Bundle three or more and save.
Three pre-built bundles. Pick the one that fits where you are.
Pro
Growing teams
$2,500 setup · $1,599/mo
For 2-15 employee shops. Adds Daily Tasks, Sales calling, Social Media. The owner stops being the bottleneck.
See what's includedElite
Multi-location
$5,000 setup · $3,199/mo
For $1M+ operators with multiple locations. Everything above plus Bookkeeper, HIPAA-ready Receptionist, and a real human on our team running it.
See what's includedBuilt for the way you actually run.
Six industries with workflows tuned to how the work gets done.
- Med spasconsultations, no-show recovery, treatment-plan follow-up, package upsell
- Dentalinsurance verification, hygiene recall, after-hours routing, treatment reactivation
- HVAC & home servicesafter-hours calls, dispatch, estimates, maintenance plan renewals
- Auto repair & dealersestimate follow-up, service-due reminders, parts arrival texts, missed-call recovery
- Chiro, wellness & PTlapsed-patient re-engagement, intake pre-fill, package renewals, review collection
- Restaurantsreservations, review responses, weekly social, lapsed-guest comebacks
Three things most AI agencies get wrong. We don't.
We don't sell projects.
Most agencies want a $50K project that ships in nine months. We sell monthly subscriptions. Small setup, then a fixed monthly fee. We run it forever, not until the contract ends.
We're operators.
Between us we've run nine companies across IT, security, manufacturing services, vending, EV charging, hospitality, and consulting. We know what a Friday-afternoon scheduling fire looks like.
The IT and security are in-house.
Most agencies hand you off to your IT person to figure out the integration. We don't. Synthera Technology and ART Computer are part of the same family. The AI runs on infrastructure we stand behind.
The partnership.
Loren Dougherty: Sales, marketing, strategy
Founder of Alpha Alarm & Audio (commercial security), How2Consulting (25+ years in business consulting), VendBoss + VBoss Charging (vending and EV charging), Elite Fitness Dixon, and host of the Alpha Edge Podcast.
Raymond Beckham: Delivery, infrastructure, ops
Founder of Beckham Enterprises (custom software, web, apps), ART Computer (17+ years of on-site IT), Synthera Technology (enterprise IT), with a working cybersecurity practice in-house.
Find out which services fit your business.
Book a free call. Tell us how your operation runs and what's eating your time. We'll tell you which services or bundle make sense, and what it would cost to start. If we're not the right fit, we'll say so.
Or email hello@throughway.ai · Or read the FAQ first.